social web – Pathway Communications

#CollegeChat Transcript: Social Media and Recruiting of High School Athletes

Theresa Smith — Sun, 03 Jun 2012 22:17:48 +0000

Social media has quickly transformed the world of athletic recruiting in just a short period of time according to Karen Weaver, EdD, director of Athletics for Penn State University-Abington and a TV color analyst for ESPN, CBS College Sports and Big Ten Network. Weaver was a recent guest on #CollegeChat and discussed how social media is benefitting both athletic programs and high school athletes who want to play in college.

During #CollegeChat, Weaver addressed the following questions:

How has social media changed athletic recruiting?

Can college coaches “friend” students on FaceBook? What are the guidelines?

What are the best practices in for both recruiters and prospective athletes to use in technology and social media?

What questions should an athlete ask a coach on a college visit?

Has social media changed high school athlete recruiting for the better?

How has social media helped get student athletes recruited? Is Youtube helping? Twitter feeds of club games?

Do high school students need to go through the expense of belonging to fee based online recruiting sites?

The entire transcript is available for download Social Media & Recruiting Transcript

Social Networking Sites Breakdown: Whose Using Which Network

Theresa Smith — Mon, 14 May 2012 15:31:11 +0000

Infographic by- GO-Gulf.com Web Design Company

State of the Social Management Systems

Theresa Smith — Sat, 11 Feb 2012 15:41:10 +0000

Altimeter Webinar: State of the Social Media Management System Industry

View more presentations from Jeremiah Owyang

Social Commerce is Now via the Altimeter Group

Theresa Smith — Tue, 02 Nov 2010 13:44:53 +0000

Lora presentation for the rise of social commerce

View more presentations from lora cecere.

Groundswell Consumer Profile Tool

Theresa Smith — Tue, 13 Apr 2010 01:53:17 +0000

Altimeter’s Social CRM: The New Rules of Relationship Management

Theresa Smith — Mon, 08 Mar 2010 17:22:23 +0000

Social CRM: The New Rules of Relationship Management

View more documents from Jeremiah Owyang.

Five Social Software Predictions from Gartner

Theresa Smith — Sat, 27 Feb 2010 19:34:29 +0000

photo credit: respres

2009 saw an explosion of growth in the use of social media by business users. According to Mark R. Gilbert, research vice president at Gartner “A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business. Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.”
Gartner’s report, “Gartner Reveals Five Social Software Predictions for 2010 and Beyond” makes five predictions about how social networking will transform business in the coming years:

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
“The rigid distinction between email and social networks will erode. Email will take on many social attributes, such as contact brokering while social networks will develop richer email capabilities,” said Matt Cain, research vice president at Gartner. “While email is already almost fully penetrated in the corporate space, we expect to see steep growth rates for sales of premises- and cloud-based social networking services.”

By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.

The huge popularity of the consumer-microblogging service Twitter, has led many organizations to look for an “enterprise Twitter”, that provides microblogging functionality with more control and security features to support internal use between employees. Enterprise users want to use microblogging for many of the same reasons that consumers do to share quick insights, to keep up with what colleagues are doing, to get quick answers to questions and so on.

“However, it will be very difficult for microblogging as a stand-alone function to achieve widespread adoption within the enterprise. Twitter’s scale is one of the reasons for its popularity,” said Jeffrey Mann, research vice president for Gartner. “When limited to a single enterprise, that same scale is unachievable, reducing the number of users who will find it valuable. Mainstream enterprises are unlikely to adopt standalone, single-purpose microblogging products.”

Through 2012, over 70 percent of IT-dominated social media initiatives will fail.

When it comes to collaboration, IT organizations are accustomed to providing a technology platform (such as, email, IM, Web conferencing) rather than delivering a social solution that targets specific business value. Through 2013, IT organizations will struggle with shifting from providing a platform to delivering a solution. This will result in over a 70% failure rate in IT-driven social media initiatives. 50% of business-led social media initiatives will succeed, versus 20% of IT-driven initiatives.

Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.

As we move toward three billion phones in the world serving the main purpose of providing communications and collaboration anytime anywhere, Gartner expects more end-users to spend significant time experiencing the collaborative tools on these devices. For some of the world, these will be the first or the only applications they use. The experience with these tools for all who use them will enable the user to handle far more conversations within a given amount of time than their PCs simply because they are easier to use.

Just as the iPhone impacted user interface design on the desktop, the lessons in the mobile phone collaboration space will dramatically affect PC applications, many of which are derivatives of decades-old platforms based on the PBX or other older collaboration paradigm.

Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.

Social network analysis is a useful methodology for examining the interaction patterns and information flows that occur among the people and groups in an organization, as well as among business partners and customers. However, when surveys are used for data collection, users may be reluctant to provide accurate responses. When automated tools perform the analysis, users may resent knowing that software is analyzing their behavior. For these reasons, social network analysis will remain an untapped source of insight in most organizations.

You can read more about the report here.

Filtering out FaceBook Friends

Theresa Smith — Fri, 13 Nov 2009 17:58:32 +0000

140 Twitter Conference LA Recap; From Tony Robbins to Dr. Drew to Chris Hardwick

Theresa Smith — Sat, 26 Sep 2009 19:23:57 +0000

photo credit: Randy Stewart

After previewing online the two day conference agenda and the speaker roster for the “140 Twitter Conference” in Los Angeles, run by the Parnassus Group, I was hesitant to sign up. Although I really enjoy using Twitter and believe both individuals and businesses of all types can get a lot of benefit from it, the agenda gave me pause to register—it was heavy with a seemingly “entertainment focus”. And my interests primarily center on what I could learn that would best benefit my clients. But I went ahead and registered.

Well, I was very pleasantly surprised. And I was most surprised by Tony Robbins. I really wasn’t looking forward to his day two keynote address. His talk was informative, insightful and yeah—it was pretty motivational. He was supposed to speak from 8:30 am till 10 am. Instead his talk was nearly two and a half hours and he had his audience of 400 business people and Twitter users clapping, jumping, play acting, giving each other massages, and quite mesmerized by his free form talk. He said he was giving the talk for free because he “wanted to give back.”

Robbins views Twitter as an “Intelligent browser that teaches what people say about your brand and is a brief way to connect, share and trigger.” That’s how he says he uses it. Robbins has more than 1.36 million people who follow him on Twitter now—plus one. According to Robbins, “Twitter is the crack of the tech world.”

Other surprises came from the celebrity panel and the musician panel which included a number of power Twitter users including television host Dr. Drew Pinsky, professional skateboarder Tony Hawk, San Francisco Mayor Gavin Newsome, actor Levar Burton, singer Tyrese Gibson, rapper Chamillionaire, musician Mark Nubar, Tears for Fear singer Curt Smith, and comedians Chris Hardwick, Tucker Max and Loni Love. The panelists debated how they used Twitter, what were the right ways to engage their followers, their feelings on letting others “tweet’ for them and whether they should financially benefit directly from the Twitter conversations.

They all agreed that the overriding principle that should be honored on Twitter is “authenticity.” They also agreed to have someone else tweet in your name was dishonest. Chamillionaire talked about how “Twitter can be an active conversation.” He likes to start arguments on his account and enjoys lively debating his followers over who is the best athlete of all time—Michael Jordan or Kobe Bryant.

photo credit: Randy Stewart

Curt Smith likes to use Twitter not primarily for pitching his music but for engaging others to talk about politics, his kids and everyday life. Curt is now working on a song with someone that he met on Twitter. What he seems to enjoy most about Twitter is its ability to let him be direct and not have his words translated by a record label or a reporter. Levar Burton mirrored Smith by explaining that for him, “Twitter has created an environment that is absent the gatekeepers ad it has leveled the playing field.”

For Mark Nubar, “Twitter’s elegance lies in its simplicity. I love its 140 characters.” Mark also spoke about his band’s evolution with social media, “MySpace was the gateway to Facebook and now Twitter. We now have a global family. My band would not be alive without social marketing.”

Tony Hawk believes that what he learns from Twitter about his own brand is “the best focus group.” For Mayor Newsome, Twitter marks “the beginning of the end of how things have been done with governing. Twitter is changing the world of government. We want to lead the world. It’s about government 3.0 not just 2.0. ”

What was impressive at the conference, was not the continual updates or “tweet” being noted by the 400 attendees and flashed up on screens, but the eagerness and willingness of the Twitter users –both celebrity and business users– who enthusiastically sang its praises. Instead of quickly escaping once their panels had finished, both celebrity and technology luminaries stayed and sat in the audience to learn more from each other.

The two day conference can be summed up pretty well by Tony Robbins, “Twitter is a community. We are a culture on the surface but we have the tools to go deep. Twitter allows you to understand someone’s blueprint in seconds. Look at what they write and what they share.”

Check out these 10 Free Social Applications for Macs

Theresa Smith — Fri, 28 Aug 2009 20:13:36 +0000

Have a Mac? If so, check out Barb Dybwad’s article “10 Fabulous Free Social Apps for Mac” on Mashable. Barb writes, “In this post we’ll take a look at 10 gratis programs for connecting to your social world via OS X. From file sharing to instant messaging, from Twitter () to social television, there is very likely something on this list for you.”

photo credit: mark sebastian

Here’s an abbreviated breakdown of the top 10 applications from Barb’s article:

Dropbox. “Looking for a dead easy way to share even large files with people quickly? Check out Dropbox (), a great utility app for the Mac (it actually runs on Windows and Linux () as well) that essentially gives you 2 free GB of unrestricted cloud file storage.”
Skitch. “We really can’t rave enough about Skitch () (we recently profiled it in our fun image generators list). Part screen capture tool, part easy doodling app, Skitch is also a dead simple way to quickly share screencaps, images and illustrations with others.”
Tweetdeck. In an informal survey I conducted on LinkedIn back in March, Tweetdeck won hands down as the favorite Twitter client. Enough said.
Gruml. “Gruml is a desktop application that synchronizes with Google Reader () for feed reading and brings many of the social features of gReader along with it.” Gotta check this one out.
NewNewsWire. “If you don’t already use Google Reader and are looking for a good desktop RSS and Atom client for the Mac, check out NetNewsWire.”
Flock. Flock is a social web browser that Mashable recently reviewed here.
Adium. “If you use more than one instant messaging service regularly, you’re going to want a chat client that can support multiple protocols and accounts seamlessly. Not only does Adium () deliver that, but its default sound when your contacts log in or out or send you a message is a quacking duck.”
Boxee. This one sounds great, “Boxee is basically a socially-enabled media center for your Mac, allowing you to browse both your personal media collection as well as your favorite online video services in one convenient and easy to use interface. It’s designed to give you a great experience for internet content on your television screen, and works with the Apple Remote control that ships with a number of Mac models (and is available for purchase separately).”
Hulu desktop. “If you’re a television and/or movie buff with a penchant for streaming content, the desktop app offers a nice fullscreen viewing experience as well as support for operation via the standard Apple Remote.”
Skype. “Skype () is one of the leading voice over IP (VoIP) services on the web, and you can use it to make free voice calls between any two computers running the software. For an astonishingly small amount of money you can do a lot of other cool things with Skype too, like send text messages from your computer, get low-cost international calling to landlines around the world, forward calls to your cellphone, get a “Skype In” number your friends can use to make a local call to you from regular phones, get voicemail services and more.”

What other free social applications for Mac do you like? What’s missing from this list?