Last month it did seem that no matter where you went or whatever news channel you watched, the conversation was all about Twitter. According to Compete, a stat tracking service, the conversation was really about Twitter. From February to March, Twitter grew 76.8% and now reaches more than 14 million Americans monthly. 
photo credit: luc legay
But is Twitter the right place for your company? It all depends. What are your reasons for joining Twitter? Does your company already have an online presence? Will you have to have each tweet approved by legal and or by Marketing? If so, Twitter is probably not the place for your company.
In Advertising Age today B.L. Ochman wrote the “Top 10 Reasons Your Company Probably shouldn’t Tweet.”
Here are my four favorite reasons from the article on why your company shouldn’t tweet:
You plan to use Twitter for nothing but broadcasting headlines or deals. People follow people they find interesting. Followers are earned on Twitter. Be interesting, make only every 10th tweet about you, and you’ll gain and keep a following. If all your tweets are a one-way street: Block!
You think all that matters on Twitter is getting a lot of people to follow you. Quality trumps quantity.
You want to protect your updates. If people have to ask permission to see what you’re posting on Twitter, you’re defeating the purpose, which is conversation.
You think you can just jump in and start tweeting. Listen first. Monitor what’s being said about your brand, your industry, your products. Then join the conversation and become part of the community. Then your occasional marketing messages will be accepted, or at least tolerated because you also add value to the community.
Beautifully put B.L.
Anyone else?
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