?>?> influence – Pathway Communications http://pathwaypr.com Public Relations and Social Media for Startups and SMBs Wed, 28 May 2014 18:33:20 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.29 Twitter Followers or Facebook Fans: Which is better? http://pathwaypr.com/twitter-followers-or-facebook-fans-which-is-better/%20 Mon, 27 Dec 2010 22:54:40 +0000 http://pathwaypr.com/?p=1377 Facebook
Creative Commons License photo credit: Franco Bouly

The answer is Twitter according to research from ExactTarget. According to the study and reported on by Social Media Today, “Twitter followers are more likely to induce advocacy and future purchases” than those on Facebook. Social Media Today reported that “according to their data, 37% of respondents were more likely to purchase from a brand after following them on Twitter as opposed to only 17% of those that “like” a brand on Facebook.”

When the respondents were asked if they were more likely to recommend a Brand after following them on Twitter, 33% of Twitter followers were more likely to recommend a Brand compared to 21% of Facebook fans.

What has been your experience?

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