media – Pathway Communications

Top Environmental, Green, and Clean Tech Must Read Publications: In Honor of Earth Day

Theresa Smith — Wed, 22 Apr 2009 14:11:31 +0000

Today is the 39^th annual celebration of Earth Day. Earth Day was founded by U.S. Senator Gaylord Nelson and is intended as a day to inspire awareness and appreciation for the Earth’s environment.

photo credit: stu_spivack

In honor of Earth Day, I am releasing the answers today of the following two questions I recently posed to three of my LinkedIn groups:

What are the three most critical environmental, green, and clean tech publications that you read each week and why? What reporters get this space?

Based on the LinkedIn responses, the top publications are:

Treehugger

Mother Nature Network

Digg-Environment

Yahoo! Green

The Huffington Post Green

Bloomberg Environment

Technology Review

NY Times Dot Earth Blog

Clean The Official JRSE Blog

Natural Resources Defense Council

EarthPortal

The Week

VB/Research’s CleanTech & Renewable Energy weekly pipeline report

New Energy Finance

Renewable Energy World

New York Times Green Inc. Blog

Clean Techies

Got 2 Be Green

Three reporters were cited by the respondents as getting this space and they are: Matt Wald and Andrew Revkin of the New York Times and Mike Casey of AP. I also received a great deal of input and insight from Jeff Kart, an environmental reporter and blogger for the Bay City Times.

Any other outlets or reporters that should be on the list?

Calculating Twitter’s ROI

Theresa Smith — Sun, 01 Mar 2009 19:38:07 +0000

In Pete Blackshaw’s article this week in Advertising Age he asks, “What’s the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes?”

In his article “When Calculating Twitter’s ROI, Don’t Forget Its Change on Organizations”, Blackshaw argues that the answer is both.

Blackshaw writes:

Social media, at the end of the day, is about reinventing communication. Executed wisely, it’s a new covenant of interaction between consumer and consumers, and, more recently, consumers and business. You could even argue that’s it’s the long-overdue realization of one-to-one marketing that we over-romanticized back in the 1990s and inexcusably put on the “direct marketing” shelf.

photo credit: quiroso

Pete Blackshaw is exec VP of Nielsen Online Digital Strategic Services and author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000”.

Have you tried to calculate your organization’s Twitter ROI?

Getting Started on Twitter

Theresa Smith — Sat, 28 Feb 2009 22:42:49 +0000

As I mentioned in my last post, in the last month almost any conversation I have had with my colleagues and even family members seems to quickly turn to Twitter. You have probably noticed that as well especially after Obama’s speech this week when some of our elected officials were caught “tweeting” on their cell phones.

There seems to be two camps: those that are using Twitter and love it and those that may have checked it out briefly and think it is stupid. I have to admit, back in the spring when I first signed up, I was in the later camp. But, after using Twitter for a while now, I admit I find it interesting and fun to use as well as a great way to engage people you might never meet.

photo credit: carrotcreative

So, if you are interested in getting started on Twitter or refining your Twitter knowledge, you might be interested in “10 Tips on being a good Twitterer” from CNN.com.

1. Be yourself, but beware. Say whatever you feel like saying, but remember that whatever you write could exist in the digital universe forever. Proceed with extreme caution.

2. Don’t be afraid to interact with others. If you like something they say, reply by clicking the little grey arrow that appears when you hover over one of their tweets.

I was intrigued with tip 4 which led to a Google article search which led to a question I posed on both LinkedIn and Twitter. Within several hours I was flooded with a number of responses. I’ll tell you in my next post where the answers came from and what advice I was given.

Do you have any Twitter tips to share?