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	<title>Susan Boyle &#8211; Pathway Communications</title>
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		<title>YouTube Sensation Susan Boyle; Power of Social Media</title>
		<link>http://pathwaypr.com/youtube-sensation-susan-boyle-power-of-social-media/%20</link>
		<pubDate>Sat, 18 Apr 2009 16:38:52 +0000</pubDate>
		<dc:creator><![CDATA[Theresa Smith]]></dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Britain's Got Talent]]></category>
		<category><![CDATA[Susan Boyle]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[One week ago today Susan Boyle was an unknown 47 year old woman from Scotland. Today she is a world wide household name whose YouTube singing clip from Britain&#8217;s Got Talent has been viewed nearly 50 million times. How did this happen? photo credit: Gilberto Viciedo According to Ian Young of BBC News: &#8220;It is [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>One week ago today Susan Boyle was an unknown 47 year old woman from Scotland. Today she is a world wide household name whose <a href="http://www.youtube.com/watch?v=9lp0IWv8QZY">YouTube singing clip</a> from Britain&#8217;s <em>Got Talent</em> has been viewed nearly 50 million times. How did this happen?</p>
<p><a title="We love you just as you are" href="http://www.flickr.com/photos/22333614@N06/3450613461/" target="_blank"><img src="http://farm4.static.flickr.com/3546/3450613461_c067eb4ee2.jpg" border="0" alt="We love you just as you are" /></a><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://pathwaypr.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Gilberto Viciedo" href="http://www.flickr.com/photos/22333614@N06/3450613461/" target="_blank">Gilberto Viciedo</a></small></p>
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<p><!--[endif]-->According to <a href="http://news.bbc.co.uk/1/hi/entertainment/8005767.stm">Ian Young of BBC News</a>:</p>
<p style="padding-left: 30px;">&#8220;It is the story of a talent unearthed, but that does not fully explain why she has become such a sensation.</p>
<p style="padding-left: 30px;">Boyle has shattered prejudices about the connection between age, appearance and talent. She has proved that you don&#8217;t have to be young and glamorous to be talented, and recognised as such.</p>
<p style="padding-left: 30px;">The YouTube millions have cheered on the underdog, and seen in her the possibilities for their own hopes and dreams.&#8221;</p>
<p>The power of talent, dreams, word of mouth, and YouTube.</p>
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