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Tiger Woods Slow Climb Back

Yesterday I watched Tiger Woods deliver his apology to his friends and his public. I was really curious from a public relations perspective what he would say, how he would say it, would he be convincing, and of course how he appeared. Obviously, it was very late in coming. He and his team went against every dictate in how they handled this crisis. But for me, the apology in its entirety marks his slow climb back. I was struck by a number of things but probably most of all by his appearance. I hope he makes it all the way back.