?>?> 2009 March

Got Blog Get SEO

March 3, 2009 By

In Jennifer Moline’s article “What your Business Can Learn from SEO Experts” in bMighty.com she writes:

Your business has a Web site. Think that’s enough? Hardly. Potential customers need to be find you,  and that requires you to flex some search engine optimization skills. And because the world of SEO–and the Internet, in general–is constantly changing, it pays to learn how social networking is moving in on Google’s territory.

If you haven’t given much thought to your search engine optimization (SEO) strategy in the last year, its time to think about it again. If your SEO strategy is for search engines to easily find your web or blog pages, there are many steps you can take to enhance your results.

Google Lego 50th Anniversary Inspiration
Creative Commons License photo credit: manfrys

Jennifer points to Google’s SEO Starter Guide as a good place to begin. In addition, she also details the importance of posting videos both on your web site as well as on You Tube; utilizing Flickr, and even how participating in social networking sites like Facebook and Twitter can also improve your rankings.

What steps have you taken to improve your web sites’  SEO lately?

Filed Under: Search Engine Optimization Tagged With: , , , ,

Get Your Twitter Name Today

March 2, 2009 By

So here is the tip of the day. Go open your Twitter account today even if you think it is stupid and you will never need it. What if you are wrong? What if someone else grabs your brand name. And I am not just talking about your company name.

Twitter Bird
Creative Commons License photo credit: tashmahal

Open a Twitter account for your product too. And while your at it, just to be safe,  open a personal account with your name as well. If your name is gone–be clever.

Better to be safe than sorry. Do you really want to get into a “bidding” war someday for your own name?

Filed Under: social media Tagged With: , ,

Calculating Twitter’s ROI

March 1, 2009 By

In Pete Blackshaw’s article this week in Advertising Age he asks, “What’s the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes?”

In his article “When Calculating Twitter’s ROI, Don’t Forget Its Change on Organizations”, Blackshaw argues that the answer is both.

Blackshaw writes:

Social media, at the end of the day, is about reinventing communication. Executed wisely, it’s a new covenant of interaction between consumer and consumers, and, more recently, consumers and business. You could even argue that’s it’s the long-overdue realization of one-to-one marketing that we over-romanticized back in the 1990s and inexcusably put on the “direct marketing” shelf.

kidandgoat
Creative Commons License photo credit: quiroso

Pete Blackshaw is exec VP of Nielsen Online Digital Strategic Services and author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000”.

Have you tried to calculate your organization’s Twitter ROI?

Filed Under: social media Tagged With: , , ,
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