So here is the tip of the day. Go open your Twitter account today even if you think it is stupid and you will never need it. What if you are wrong? What if someone else grabs your brand name. And I am not just talking about your company name.
Open a Twitter account for your product too. And while your at it, just to be safe, open a personal account with your name as well. If your name is gone–be clever.
Better to be safe than sorry. Do you really want to get into a “bidding” war someday for your own name?