?>?> 2009 July

Eight Tips for College Students to Save Thousands of Dollars on College Costs

Disclaimer-Client news release

LA CANADA, CA, July 27, 2009— Over the next month nearly 19 million students are set to return to college campuses across the country during the worst economic crisis in more than 70 years. Making matters worse, over the last 25 years, tuition and fees have risen four times faster than the rate of inflation. But according to Steve Loyola, president and founder of Best Book Buys (http://www.bestbookbuys.com), a leading online comparison shopping service for textbooks and books, students can save thousands of dollars off their 2009/2010 college costs

“These are very challenging times for students and their families,” said Loyola. “But, with a little planning, research and good bookkeeping, students and their families can save thousands of dollars off expenses including textbooks, room and board, taxes, car expenses, health insurance and cashing in on AP credits. You just need to get started now and not delay.”

Loyola recommends the following tips:

  • Buy textbooks online. According to the College Board’s Annual Survey of Colleges, students spend more than $1000 per year on books and supplies. By comparing the cost of buying textbooks at an online comparison shopping site like BestBookBuys.com, students can save up to 76 percent off the list price of their textbooks. BestBookBuys.com compares the cost of renting or buying used, new, and international textbooks across thousands of online sellers and online stores including eBay, Amazon, Barnes & Noble, Abebooks, Powells, Textbooks.com, Chegg, half, Overstock and many others. BestBookBuys compares the cost of more than 6 million book titles and also enables consumers to compare the costs of books via their cell phones at http://m.bestbookbuys.com
  • Compare the cost of meal plans. Meal plans vary widely in price and the number of meals allowed.  For example, at Occidental College meal plans range from $1,790 to $2,615 per semester and at Vassar College meal plans range from $2,140-2,742.50 per semester. By selecting a mid range plan, students can save hundreds of dollars annually.
  • Consider making a financial aid appeal. If your family’s finances have taken a detour in 2009 compared with 2008, do consider filing an appeal with your financial aid office. Check your college’s website for instructions. If you can’t find instructions, call your college’s financial aid office. If one of your parents lost their job or the family income was reduced, explain in detail. If you haven’t applied for financial aid, do so by filling out the Free Application for Federal Student Aid (FAFSA).
  • Don’t forget to claim the new higher education tax credits made available by the stimulus plan signed in February. Under the credit, taxpayers can get a reduction in their 2009 tax bill of up to $2500 per student provided the tax filers have an adjusted gross incomes of less than $80,000 a year (if single) or $160,000 (if they file jointly). An eligible family with two kids in college could get a tax credit of $5,000. In order to get the credit, you will need to fill out IRS form 8863.
  • Check your health insurance. Many colleges charge a built-in fee for health insurance through the college. If you are already insured on your parent’s policy, appeal this amount. At the University of California Irvine, for example, you could save $671 per year if covered under a separate health insurance policy.
  • Leave your car at home. By leaving your car at home you will not only save on the amount you pay in car insurance but also on parking permits ($711 annually at UCLA and $568 annually at the University of Arizona), gas, oil and other upkeep. Check out instead if your college town offers free public transportation to students, many do.
  • Make sure to claim your Advanced Placement (AP) credits. By now, incoming freshmen have received their AP scores. Check out www.collegeboard.com/ap/creditpolicy to see if your score may have earned you college credit. In addition, if students received scores of 3 or higher on at least three or more AP Exams, they should check with their college to see if they have sophomore standing. If you have sophomore standing and attend a public university you may have saved yourself at least $6,585, the average tuition and fees at a four year public university according to 2008 Trends in College Pricing from the College Board.
  • Consider going to summer school. By attending summer school at a junior college, students can potentially save hundreds if not thousands off their college expenses. Just make sure to take the description of the course(s) you are considering to your college advisor to make sure they will accept the credits.

Best Web Buys first made a name for itself twelve years ago with the launch of one of the first online price comparison sites- Best Book BuysÒ. Best Book Buys has been helping college students from more than 1500 colleges across the nation find the best prices for their new and used textbooks since 1997. Best Web Buys’ five product specific sites — Best Book Buys, Best Music Buys, Best Video Buys, Best Bike Buys and Best Electronic Buys — compare prices, shipping and availability of more than six million titles and items at hundreds of online stores and thousands of Alibris, eBay, half.com and Amazon marketplace sellers. Steve Loyola, a former Jet Propulsion Laboratory computer scientist, founded the company.

The Best Childrens’ Books Ever

We are now half way through the summer  and if you have kids you are probably beginning to hear how bored they are. Coinciding with children, summer and boredom is the New York Times columnist  Nicholas  Kristof’s list of the  The Best Kids’ Books Ever”. In his article introducing the books, he writes that “American children drop in I.Q. each summer vacation — because they aren’t in school or exercising their brains.”


Creative Commons License photo credit: Lori Greig

Without further adieu, here is his list:

1. “Charlotte’s Web.” The story of the spider who saves her friend, the pig, is the kindest representation of an arthropod in literary history.

2. The Hardy Boys series. Yes, I hear the snickers. But I devoured them myself and have known so many kids for whom these were the books that got them excited about reading. The first in the series is weak, but “House on the Cliff” is a good opener. (As for Nancy Drew, I yawned over her, but she seems to turn girls into Supreme Court justices. Among her fans as kids were Sandra Day O’Connor, Ruth Bader Ginsburg and Sonia Sotomayor.)

3. “Wind in the Willows.” My mother read this 101-year-old English classic to me, and I’m still in love with the characters. Most memorable of all is Toad — rich, vain, childish and prone to wrecking cars.

4. The Freddy the Pig series. Published between 1927 and 1958, these 26 books are funny, beautifully written gems. They concern a talking pig, Freddy, who is lazy, messy and sometimes fearful, yet a loyal friend, a first-rate detective and an impressive poet. These were my very favorite books when I was in elementary school. A good one to start with is “Freddy the Detective” or “Freddy Plays Football.” (Avoid the first and weakest, “Freddy Goes to Florida.”)

5. The Alex Rider series. These are modern British spy thrillers in which things keep exploding in a very satisfying way. Alex amounts to a teenage James Bond for the 21st century.

6. The Harry Potter series. Look, the chance to read these books aloud is by itself a great reason to have kids.

7. “Gentle Ben.” The coming-of-age story of a sickly, introspective Alaskan boy who makes friends with an Alaskan brown bear, to the horror of his tough, domineering father.

8. “Anne of Green Gables.” At a time when young ladies were supposed to be demure and decorative, Anne emerged to become one of the strongest and most memorable girls in literature.

9. “The Dog Who Wouldn’t Be.” This is a hilarious, poignant and exceptionally well-written memoir of childhood on the Canadian prairies. (Note, if you prefer sweet to funny, try “Rascal” instead.)

10. “Little Lord Fauntleroy.” This classic spawned the Fauntleroy suit and named a duck (Donald Duck’s middle name is Fauntleroy). An American boy from a struggling family turns out to be heir to an irritable and fabulously wealthy old English lord, whom the boy proceeds to tame and civilize.

11. “On to Oregon.” This outdoor saga, written almost 90 years ago, is loosely based on the true story of the Sager family journeying by covered wagon in 1848, in the early days of the Oregon Trail. The parents die on route, and the seven children — the youngest just an infant — continue on their own. They are led by 13-year-old John: spoiled, surly, often mean, yet determined and even heroic in keeping his siblings alive.

12. “The Prince and the Pauper.” Most kids encounter Mark Twain through “Tom Sawyer,” but this work is at least as funny and offers unforgettable images of English history.

13. “Lad, a Dog” is simply the best book ever about a pet, a collie. This is to “Lassie” what Shakespeare is to CliffsNotes. The book was published 90 years ago, and readers are still visiting Lad’s real grave in New Jersey — plus, this is a book so full of SAT words it could put Stanley Kaplan out of business.

Did Kristof mention all your favorites?  What kids’ books would you recommend?

How to Score Funding, Andreessen’s New VC Firm has $300 Million

Marc Andreessen, founder of Netscape, co-founder of Ning and co-author of Mosaic, recently announced, “the formation of our new venture capital firm, Andreessen Horowitz, and our first fund — $300 million in size — aimed purely at investing in the best new entrepreneurs, products, and companies in the technology industry.”

According to Andreessen, “We have the ability to invest between $50 thousand and $50 million in a company, depending on the stage and the opportunity. We plan to aggressively participate in funding brand new startups with seed-stage investments that will often be in the hundreds of thousands of dollars. But we will also invest in venture stage and late stage rounds of high-growth companies.”

bay bridge across troubled waters
Creative Commons License photo credit: Darwin Bell

In Andreessen’s post “Introducing our new venture capital firm Andreessen Horowitz”,  he outlines seven characteristics he and his partner are looking for:

  • Above all else, we are looking for the brilliant and motivated entrepreneur or entrepreneurial team with a clear vision of what they want to build and how they will create or attack a big market. We cannot substitute for entrepreneurial vision and drive, but we can help such entrepreneurs build great companies around their ideas.
  • We are hugely in favor of the technical founder. We will generally focus on companies started by strong technologists who know exactly what they want to build and how they are going to build it.
  • We are hugely in favor of the founder who intends to be CEO. Not all founders can become great CEOs, but most of the great companies in our industry were run by a founder for a long period of time, often decades, and we believe that pattern will continue. We cannot guarantee that a founder can be a great CEO, but we can help that founder develop the skills necessary to reach his or her full CEO potential.
  • We believe that the product is the heart of any technology company. The company gets built around the product. Therefore, we believe it is critical that we as investors understand the product. We are ourselves computer scientists and information technologists by experience and training; therefore, we plan to focus on products in the domain of computer science and information technology.
  • Here are some of the areas we consider within our investment domain today: consumer Internet, business Internet (cloud computing, “software as a service”), mobile software and services, software-powered consumer electronics, infrastructure and applications software, networking, storage, databases, and other back-end systems. Across all of these categories, we are completely unafraid of all of the new business models — we believe that many vibrant new forms of information technology are expressing themselves into markets in entirely new ways.
  • We are almost certainly not an appropriate investor for any of the following domains: “clean”, “green”, energy, transportation, life sciences (biotech, drug design, medical devices), nanotech, movie production companies, consumer retail, electric cars, rocket ships, space elevators. We do not have the first clue about any of these fields.
  • We are primarily but not entirely focused on investing in Silicon Valley firms. We do not think it is an accident that Google is in Mountain View, Facebook is in Palo Alto, and Twitter is in San Francisco. We also think that venture capital is a high touch activity that lends itself to geographic proximity, and our only office will be in Silicon Valley. That said, we will happily invest in exceptional companies wherever they are.

So, do you fit the bill?

Best Blogs of 2009–Courtesy of TIME

TIME has published  its second annual list of the best blogs in the world. The list spans politics, housekeeping, astronomy and everything in between.

Rosie the Blogger
Creative Commons License photo credit: Mike Licht, NotionsCapital.com

Here it is:

Talking Points Memo

The Huffington Post

Lifehacker

Metafilter

The Daily Dish

Freakonomics

BoingBoing

Got2BeGreen

Zen Habits

Paul Krugman

Crooks and Liars

Generacion Y

Mashable

Slashfood

Official Google Blog

synthesis

bleat

/Film

Seth Godin’s Blog

Deadspin: Sports News without Access, Favor, or Discretion

Dooce

Confessions of a Pioneer Woman

Said the Gramophone

Detention Slip

Bad Astronomy

Forrester Predicts Social Media Marketing to Hit $3.1 Billion by 2014

Forrester Research has just released “US Interactive Marketing Forecast, 2009 To 2014” and is forecasting that “Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.”

According to Mashable’s  Adam Ostrow, in the report Forrester estimates that:

Social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums. Of course, social media is starting from a smaller base. Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).

What are your company’s  short and long term plans for integrating social media marketing?

mashableiPhone.JPG
Creative Commons License photo credit: juliegomoll

Don’t let this happen to you; United Breaks Guitars

The power of social media. Hopefully United is listening.