Pete Blackshaw is exec VP of Nielsen Online Digital Strategic Services and author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000”.
Have you tried to calculate your organization’s Twitter ROI?
Getting Started on Twitter
February 28, 2009 By
As I mentioned in my last post, in the last month almost any conversation I have had with my colleagues and even family members seems to quickly turn to Twitter. You have probably noticed that as well especially after Obama’s speech this week when some of our elected officials were caught “tweeting” on their cell phones.
There seems to be two camps: those that are using Twitter and love it and those that may have checked it out briefly and think it is stupid. I have to admit, back in the spring when I first signed up, I was in the later camp. But, after using Twitter for a while now, I admit I find it interesting and fun to use as well as a great way to engage people you might never meet.
photo credit: carrotcreative
So, if you are interested in getting started on Twitter or refining your Twitter knowledge, you might be interested in “10 Tips on being a good Twitterer” from CNN.com.
1. Be yourself, but beware. Say whatever you feel like saying, but remember that whatever you write could exist in the digital universe forever. Proceed with extreme caution.
2. Don’t be afraid to interact with others. If you like something they say, reply by clicking the little grey arrow that appears when you hover over one of their tweets.
I was intrigued with tip 4 which led to a Google article search which led to a question I posed on both LinkedIn and Twitter. Within several hours I was flooded with a number of responses. I’ll tell you in my next post where the answers came from and what advice I was given.
Do you have any Twitter tips to share?
Social Media Jump in Now
February 26, 2009 By
“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late,” reported Josh Bernoff, a Forrester principal analyst and co-author of the Groundswell, commenting on Forrester’s new report “The Social Technographics of Business Buyers.”
So if you are a B2B or even a B2C marketer and those words don’t scare you, I don’t know what else to say.
Yesterday I attended Gravity Summit’s Social Media Business Marketing Seminar at UCLA. The room was packed, the presenters were interesting and engaging, and the attendees were buzzing. But what it brought home to me was the number of businesses that had not yet jumped on the Social Media Band Wagon.
The most common questions centered around Twitter. What was it, how it should be used, and was it worth learning about. Yes, it is worth learning about. No, it’s not scary. It’s new and everyone is figuring it out. Perfect time for you to jump in the conversation as well. But before you actually start “tweeting”, find some interesting people to follow and listen to them.
The important give away about Social Media is that there are many tools out there today—blogging, Twitter, Wikis, smart media releases, FaceBook, LinkedIn to name just a few—but you don’t have to utilize them all to start. Start small. And start reading. Read “Groundswell” first. You don’t want to be left behind this year.