“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late,” reported Josh Bernoff, a Forrester principal analyst and co-author of the Groundswell, commenting on Forrester’s new report “The Social Technographics of Business Buyers.”
So if you are a B2B or even a B2C marketer and those words don’t scare you, I don’t know what else to say.
Yesterday I attended Gravity Summit’s Social Media Business Marketing Seminar at UCLA. The room was packed, the presenters were interesting and engaging, and the attendees were buzzing. But what it brought home to me was the number of businesses that had not yet jumped on the Social Media Band Wagon.
The most common questions centered around Twitter. What was it, how it should be used, and was it worth learning about. Yes, it is worth learning about. No, it’s not scary. It’s new and everyone is figuring it out. Perfect time for you to jump in the conversation as well. But before you actually start “tweeting”, find some interesting people to follow and listen to them.
The important give away about Social Media is that there are many tools out there today—blogging, Twitter, Wikis, smart media releases, FaceBook, LinkedIn to name just a few—but you don’t have to utilize them all to start. Start small. And start reading. Read “Groundswell” first. You don’t want to be left behind this year.