Recently while conducting research on behalf of a financial services company I work with I was quite surprised to see that several of its well known competitors are Twitter spammers. These companies, who are in the commercial lending business, are mass following other accounts only to then unfollow these companies once they have artificially inflated their followers. According to Twitter the practice of “aggressive following behavior“, once reported, will be investigated by Twitter for further action including losing your account.
How do I know they are Twitter spammers? Just by looking at the number of companies they follow versus the number that follow them back. Once a Spammer is followed back, they often then drop the company from the list they follow in order to artificially pump up their numbers. In addition, I can also tell they are spammers because they have published very few tweets, but most telling and should be most embarrassing to them, the lists these companies are on. The companies are on very few lists and the majority of lists included titles including the words “Twitter Spammers.”
Is that the kind of influence they are really trying to achieve? Does their CEO realize the damage their “Twitter team” is doing to their brand? Or is the CEO oblivious which says even more about the company. But perhaps most importantly, is this the kind of company you want to borrow from for your business? Do you want to trust this company to safeguard your financial documents and reputation when they are so careless about their own?