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Check out these 10 Free Social Applications for Macs

Have a Mac? If so, check out Barb Dybwad’s article “10 Fabulous Free Social Apps for Mac” on Mashable.  Barb writes, “In this post we’ll take a look at 10 gratis programs for connecting to your social world via OS X. From file sharing to instant messaging, from Twitter (Twitter) to social television, there is very likely something on this list for you.”

Apple Retail Store, NYC (#28896)
Creative Commons License photo credit: mark sebastian

Here’s an abbreviated breakdown of the top 10 applications from Barb’s article:

  1. Dropbox. “Looking for a dead easy way to share even large files with people quickly? Check out Dropbox (Dropbox), a great utility app for the Mac (it actually runs on Windows and Linux (linux) as well) that essentially gives you 2 free GB of unrestricted cloud file storage.”
  2. Skitch. “We really can’t rave enough about Skitch (Skitch ) (we recently profiled it in our fun image generators list). Part screen capture tool, part easy doodling app, Skitch is also a dead simple way to quickly share screencaps, images and illustrations with others.”
  3. Tweetdeck. In an informal survey I conducted on LinkedIn back in March, Tweetdeck won hands down as the favorite Twitter client. Enough said.
  4. Gruml. “Gruml is a desktop application that synchronizes with Google Reader (Google Reader) for feed reading and brings many of the social features of gReader along with it.” Gotta check this one out.
  5. NewNewsWire. “If you don’t already use Google Reader and are looking for a good desktop RSS and Atom client for the Mac, check out NetNewsWire.”
  6. Flock. Flock is a social web browser that Mashable recently reviewed here.
  7. Adium. “If you use more than one instant messaging service regularly, you’re going to want a chat client that can support multiple protocols and accounts seamlessly. Not only does Adium (Adium) deliver that, but its default sound when your contacts log in or out or send you a message is a quacking duck.”
  8. Boxee. This one sounds great, “Boxee is basically a socially-enabled media center for your Mac, allowing you to browse both your personal media collection as well as your favorite online video services in one convenient and easy to use interface. It’s designed to give you a great experience for internet content on your television screen, and works with the Apple Remote control that ships with a number of Mac models (and is available for purchase separately).”
  9. Hulu desktop. “If you’re a television and/or movie buff with a penchant for streaming content, the desktop app offers a nice fullscreen viewing experience as well as support for operation via the standard Apple Remote.”
  10. Skype. “Skype (Skype) is one of the leading voice over IP (VoIP) services on the web, and you can use it to make free voice calls between any two computers running the software. For an astonishingly small amount of money you can do a lot of other cool things with Skype too, like send text messages from your computer, get low-cost international calling to landlines around the world, forward calls to your cellphone, get a “Skype In” number your friends can use to make a local call to you from regular phones, get voicemail services and more.”

What other free social applications for Mac do you like? What’s missing from this list?

Should Your CEO Have a Blog?

One of the central questions to ask when developing a social media strategy is whether the CEO of your company should have a blog. In Klaus Kneale’s article “CEOs Say: how to Be An Executive Blogger” on Forbes.com, Kneale takes a look at the art of CEO blogging and what it takes to get blogging right. The sub heading of Kneale’s article, “The Blogosphere can be a Minefield for Unprepared CEOs”, strikes at the heart of whether your CEO should be blogging.

Ushahidi in Forbes Magazine
Creative Commons License photo credit: whiteafrican

Kneale writes about Donato Montaro JR., chief executive officer of TradeKing, an online discount brokerage. Monato was an early adopter of blogging and has taken some steps to make sure he is getting his corporate blogging right. One of the steps he has taken was hiring a director of online content whose job is to ensure that “everything on the TradeKing Web site is clean, accurate and consistent with the company’s values. Including her boss’s online persona.”

Kneale reports:

But you’ve got to do it right or you shouldn’t be doing it at all. How do you do it right? It’s an open secret of corporate communications that many e-mails from CEOs aren’t actually written by CEOs. As social media take off in the corporate world, that’s not true only of e-mails. Blogs, too. Montanaro is ahead of the game in this. He has Jude Stewart draft blog posts for him (not all of them), based on meetings they have. Montanaro edits the drafts to make sure they sound like him and to add details Stewart didn’t have.

He’s careful about what he posts, too. His blog contains bits about spearfishing in the Bahamas, but it also is kept in line with the company’s marketing and customer service strategy and any legal regulations. CEOs always have to keep such things in mind when blogging.

If your CEO decides he is interested in starting a blog, there are other items he also needs to consider. Legal for one. The company needs to decide what role legal counsel will play. Will the CEO run all his posts through legal before publishing? Will the CEO coordinate with marketing and public relations about the message? How many hands will actually be involved? How will the company coordinate the publishing of each blog with its overall social media strategy? Will your CEO have an editorial calendar in place that can keep him on track?

Finally, Kneale writes that once everyone is on the same page –what becomes most crucial to the success of your CEOs blog are the headlines. “The best way to get your blog posts spreading to Facebook, Twitter, Digg and e-mail, and ultimately getting read, is by having good headlines.”

Is your CEO blogging?

Last Minute Tips for College Students to Save Hundreds on Textbooks

Disclaimer: Best Book Buys is a client.

IMG_8429-2
Creative Commons License photo credit: brainchildvn

LA CANADA, CA, August 10, 2009 –Over the next month more than 19 million college students will head back to college during the deepest recession of their families’ lifetimes. But, according to Steve Loyola, president and founder of Best Book Buys (http://www.bestbookbuys.com/), a leading online comparison shopping service for books and a service of Best Web Buys, students can save hundreds of dollars on their textbooks.

“Although times are certainly tough, today’s college students have so many choices for acquiring their college textbooks,” said Loyola.  “By venturing outside their college bookstore, and going online, students can save hundreds of dollars on their textbooks.”

Loyola offers the following tips to save money on textbooks:

  • Start now and order early. If you have your fall schedule and are away from campus, you can check to see if your professor has a syllabus online or can simply email your professors requesting the book lists.  The lowest priced and highest quality used textbooks are most often found when supplies are at their highest.
  • See if your school has a book swapping site.  Just google the name of your school and book swap (e.g., “UCLA book swap”). Also, use Facebook to see if any of your friends have the book you need.
  • Check to see if the college library has your textbook available. If so, you might be able to read it at the library instead of purchasing it.
  • Use comparison shopping sites like BestBookBuys.com which search the Internet for your textbooks across thousands of sellers. BestBookBuys compares the cost of more than 6 million book titles and also enables consumers to compare the costs of books via their cell phones at http://m.bestbookbuys.com/ .
  • Compare the costs of buying used, new and international textbooks against the price of renting textbooks or electronic textbooks.  When you compare costs, also factor in the amount of money you might get to sell your textbook at the end of the semester. If you rent, you will not recoup any of your purchase. In addition, renting a book requires returning the book in good condition or you will be required to purchase it at the end of your rental term. Also realize that semester, quarter, and summer rental periods usually refer to a certain number of days (e.g., 125, 85, 60). Even if you are on a semester schedule, if you only need a book for part of the semester, save money by choosing the quarter or summer rental if that’s long enough for your needs.
  • Consider buying an international edition. An international edition may have a paperback cover instead of a hardcover and may have different text or graphics than the U.S. version. Before purchasing any alternate edition, check the seller’s website to confirm that the book has the same content as the U.S. edition.
  • Check availability and shipping time before ordering.  Buying from the least expensive seller is probably not a good deal if the book isn’t immediately available.
  • Check for store coupons and free shipping offers.  Google the store name and coupon (e.g., “Amazon coupon”).
  • Before ordering, check out the store’s reputation and return policy. You want to make sure the store will accept returns and that the store provides ample time to return your books in the event you change classes.
  • Don’t forget to sell books back when the semester is over.  Best Book Buys has links to participating online bookstores that buy textbooks at http://www.bestwebbuys.com/books/buyback.html

25 Media People to Follow

One of the first things I tell people who are interested in learning more about Twitter and how to use it, is to find people on Twitter they already know of who they admire or are at the top of their industry and to start following them. I also believe you can learn a lot from the media people that are shaping the social media landscape. In that spirit, Ad Age Magazine has compiled a list of the top 25 media people to follow on twitter and they are definitely worth following.

newsstand
Creative Commons License photo credit: loop_oh

Here’s a partial listing of Ad Age’s top 25 media people:

Nieman Lab (@NiemanLab) The Nieman Journalism Lab at Harvard — “Trying to figure out the future of news.”

Jennifer Preston (@NYT_JenPreston) just named the first social-media editor at The New York Times

Sree Sreenivasan (@sreenet) Columbia Journalism School professor and

Mark Cuban (@mcuban) – Owner of HDNet (and the Dallas Mavericks)

John Battelle (@johnbattelle) – Founder and Chairman of Federated Media

Chris Anderson (@chr1sa)- Wired Magazine editor

Jeff Lanctot (@lanctot) – Chief Strategy Officer at Razorfish

David Carr (@carr2n) – New York Times media columnist

David Berkowitz (@dberkowitz) – Emerging Media Director at 360i

Brian Lam (@blam) – Editorial Director at Gizmodo

Pete Cashmore (@mashable) – Founder/CEO of Mashable, the social-media blog

Fred Wilson (@fredwilson) – Managing Partner of Union Square Ventures

Who do you recommend that is not on the list?

How to be a Citizen Journalist Courtesy of YouTube ‘Reporters’ Center’

Do you have a story you would like to report on? Are you ready to join the ranks of the citizen journalists? If so, you might be interested in the YouTube Reporters’ Center.

According to the YouTube Reporters Center:

The YouTube Reporters’ Center is a new resource to help you learn more about how to report the news. It features some of the nation’s top journalists and news organizations sharing instructional videos with tips and advice for better reporting.