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Jeremiah Owyang–Fish Where the Fish Are

March 24, 2009 By

Social Media Marketing

Of all the social media experts and analysts out there, Jeremiah Owyang of Forrester distills all the noise out there. Here he does it again.

Thoughts?

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Get Your Twitter Name Today

March 2, 2009 By

So here is the tip of the day. Go open your Twitter account today even if you think it is stupid and you will never need it. What if you are wrong? What if someone else grabs your brand name. And I am not just talking about your company name.

Twitter Bird
Creative Commons License photo credit: tashmahal

Open a Twitter account for your product too. And while your at it, just to be safe,  open a personal account with your name as well. If your name is gone–be clever.

Better to be safe than sorry. Do you really want to get into a “bidding” war someday for your own name?

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Calculating Twitter’s ROI

March 1, 2009 By

In Pete Blackshaw’s article this week in Advertising Age he asks, “What’s the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes?”

In his article “When Calculating Twitter’s ROI, Don’t Forget Its Change on Organizations”, Blackshaw argues that the answer is both.

Blackshaw writes:

Social media, at the end of the day, is about reinventing communication. Executed wisely, it’s a new covenant of interaction between consumer and consumers, and, more recently, consumers and business. You could even argue that’s it’s the long-overdue realization of one-to-one marketing that we over-romanticized back in the 1990s and inexcusably put on the “direct marketing” shelf.

kidandgoat
Creative Commons License photo credit: quiroso

Pete Blackshaw is exec VP of Nielsen Online Digital Strategic Services and author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000”.

Have you tried to calculate your organization’s Twitter ROI?

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Social Media Jump in Now

February 26, 2009 By

“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late,” reported Josh Bernoff, a Forrester principal analyst and co-author of the Groundswell, commenting on Forrester’s new report “The Social Technographics of Business Buyers.”

So if you are a B2B or even a B2C marketer and those words don’t scare you, I don’t know what else to say.

Yesterday I attended Gravity Summit’s Social Media Business Marketing Seminar at UCLA. The room was packed, the presenters were interesting and engaging, and the attendees were buzzing. But what it brought home to me was the number of businesses that had not yet jumped on the Social Media Band Wagon.


Jumping over the Saguenay river
Creative Commons License photo credit: pfala

The most common questions centered around Twitter. What was it, how it should be used, and was it worth learning about. Yes, it is worth learning about. No, it’s not scary. It’s new and everyone is figuring it out. Perfect time for you to jump in the conversation as well. But before you actually start “tweeting”, find some interesting people to follow and listen to them.

The important give away about Social Media is that there are many tools out there today—blogging, Twitter, Wikis, smart media releases, FaceBook, LinkedIn to name just a few—but you don’t have to utilize them all to start. Start small. And start reading. Read “Groundswell” first. You don’t want to be left behind this year.

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