Public Relations and Social Media for Startups and SMBs
Tonight we had a very lively discussion during #CollegeChat led by Mark Babbitt, the founder of YouTern, and Jessica Hertz, the manager of online services for University Language Services. We had numerous questions, answers and suggestions from both our panelists and attendees. Below please find the 31 page transcript!
Although summer is officially more than four months away, many teens and their families are beginning to consider how to spend their summers. Mark Babbitt, CEO YouTern, and Jessica Hertz, Manager of Online Services, University Language Services, will discuss with Twitter attendees summer enrichment tips for high school students during #CollegeChat February 7, 2012 at 9 p.m. ET.
During #CollegeChat, Babbitt and Hertz will describe what types of summer opportunities teens can participate in including:
Mark Babbitt is the founder and CEO of YouTern, a community dedicated to matching the best young talent to leading organizations including startups through internships. A passionate supporter of Gen Y talent, Mark is a serial entrepreneur and mentor. Mark has been quoted in the Wall Street Journal, Mashable, Forbes and Under30CEO regarding internships, higher education’s role in preparing emerging talent for the workforce and career development. Recently, Mark was honored to be named to GenJuice’s list of “Top 100 Most Desirable Mentors”.
Jessica Hertz has been working at University Language Services since she graduated from college five years ago. University Language Services helps students and applicants make the most of their college experience, from application to graduation. Free online guides and the ULS blog, Campus Commons, give students in-depth information to help them determine where to apply to college, how to get accepted and what to do to succeed. University Languages comprehensive services for students also include SAT prep and professional resume writing for internships and jobs.
About #CollegeChat
#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. #CollegeChat takes place on the first and third Tuesday of the month at 6 p.m. PT/ 9 p.m. ET. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat , by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. More detailed information about signing up for Twitter and participating in #Collegechat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat .
Mark Greenfield, a noted higher education web communications expert and speaker, will discuss how higher education is being flattened and what that will mean for the future of education during #CollegeChat on October 18, 2011 at 9 pm Eastern.
According to Greenfield, “Our system of higher education is based on a model that is centuries old. It was built for a world that no longer exists. Change is coming and faster than you think.” During #CollegeChat, Greenfield will discuss with attendees what the “flattening of higher education” will mean including:
Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an experienced consultant and an award winning speaker who is known for his thoughtful vision of the future of the web and technology on college campuses. He is very active in the web community serving on numerous boards and committees as well as being the owner and driving force behind the uwebd social network, an active community of over 3,500 higher ed web professionals from across the world.
About #CollegeChat
#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. #CollegeChat takes place on the first and third Tuesday of the month at 6 p.m. PDT/ 9 p.m. EDT. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat , by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. More detailed information about signing up for Twitter and participating in #Collegechat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat .CollegeChat can also be found on Twitter at http://Twitter.com/collegechat .
Shonda Goward, a college admissions advisor and founder of First Generation University, will discuss what key factors first generation college students need to focus on for college success during #CollegeChat October 4, 2011 at 9 p.m. EDT.
According to the National Center for Education Statistics, one third of students entering college today are first generation students. First generation college students are defined as students that are the first members of their immediate family to attend college. In addition, one fourth of students entering today are both first generation and low income. Unfortunately, many first generation students are living on the edge and maybe within one crisis -whether it be financial, family, scholastic, or health- from dropping out of college.
During #CollegeChat, Goward will address the difficulties facing first generation college students and the steps they can take to be successful including:
The founder of First Generation University, Shonda Goward, is passionate about first generation college students because she was one. Shonda attended the University of North Carolina at Chapel Hill as an out-of-state student, and graduated with a double major in Journalism and Mass Communication and Political Science. However, being a first generation student definitely presented challenges that were vastly different than those of her peers. Upon completing a Master of Arts degree in English, Shonda began working in higher education as both an Instructor of English, and Admissions Officer, and saw many students excited to be admitted to a university, but wholly unaware of what to do next or how to succeed in the classroom. First Generation University is a reflection of her personal commitment to giving first generation, and other non-traditional students, agency when it comes to their success
About #CollegeChat
#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. #CollegeChat takes place on the first and third Tuesday of the month at 6 p.m. PDT/ 9 p.m. EDT. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat , by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. More detailed information about signing up for Twitter and participating in #Collegechat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat .CollegeChat can also be found on Twitter at http://Twitter.com/collegechat .
Jeannie Borin, M.Ed, a college admissions expert and president of College Connections will provide Twitter attendees, including high school seniors and parents, with tips on applying for college with the Common Application during #CollegeChat August 16, 2011 at 9 p.m. EDT.
The college application season is now well underway and as rising high school seniors head back to school one of the ways they can get ahead in applying for colleges is to make sure they are prepared to fill out application forms intelligently and effectively. With more than 450 colleges now using the online Common Application, also known as the Common App, Borin will address with attendees:
Borin is the founder and CEO of College Connections, a college and educational consulting service with college admissions consultants located across the country. Her extensive educational background includes school administrator, counselor, admissions director, teacher and curriculum supervisor in both the public and private sectors. Jeannie received her Masters Degree in Counseling and Education and Bachelor of Science Degree in Sociology/Psychology from the University of California, Los Angeles. She mentored graduate students through the UCLA counselor-training program and is state certified. Borin has been awarded Professional Membership with the Independent Educational Consultants Association (IECA), is also a Professional Member of the National and Western Association of College Admissions Counselors as well as the Higher Educational Consultants Association.
About #CollegeChat
#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. #CollegeChat takes place on the first and third Tuesday of the month at 6 p.m. PDT/ 9 p.m. EDT. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat , by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. More detailed information about signing up for Twitter and participating in #Collegechat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat . CollegeChat can also be found on Twitter at http://Twitter.com/collegechat .
photo credit: Public Notice Media
With the debt ceiling deadline only days away, millions of college students plans for paying for college are in limbo. On August 2, 2011 at 9 p.m. EDT, Mark Kantrowitz, a nationally recognized bestselling financial aid expert and author, and Sharon McLaughlin, a college planning consultant and former college administrator, will discuss with Twitter attendees the potential impact the debt ceiling crisis will have on financial aid for 2011/2012 during #CollegeChat .
During #CollegeChat, Kantrowitz and McLaughlin will discuss what forms of financial aid are at risk including Pell Grants, Stafford Loans, Perkins Loans and PLUS Loans for Parents. In addition, they will also discuss what impact the debt ceiling crisis may have on colleges themselves including layoffs and shutdowns.
In addition, the panel will discuss what options are available for students to fund their education in the event their federally based financial aid is impacted.
Kantrowitz is the publisher of FinAid.org and author of the new e-book “Secrets to Winning a Scholarship”. He is also the founder of FastWeb.com, the largest and most popular free scholarship matching service. McLaughlin is a college planning consultant and financial aid expert and founder of McLaughlin Education Consulting (http://www.headforcollege.com). She is also a former college administrator with more than twenty years of experience in student enrollment services. Sharon draws her expertise from her work at private and public colleges in New England, both as a college admissions and financial aid administrator.
About #CollegeChat
#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. #CollegeChat takes place on the first and third Tuesday of the month at 6 p.m. PDT/ 9 p.m. EDT. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat , by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. More detailed information about signing up for Twitter and participating in #Collegechat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat .CollegeChat can also be found on Twitter at http://Twitter.com/collegechat .
“Hot Topics” is back on #CollegeChat July 19, 2011 at 9 pm Eastern and 6 pm Pacific. During “Hot Topics” we will be discussing whether Bill Gates is right. Is the future of higher education online?
Last August during the Techonomy conference in Lake Tahoe, Techcrunch reported that Bill Gates spoke about the not too distant future:
Five years from now on the web for free you’ll be able to find the best lectures in the world,” Gates said. “It will be better than any single university.”
But college needs to be less “place-based,” according to Gates. Well, except for the parties, he joked.
But his overall point is that it’s just too expensive and too hard to get these upper-level educations. And soon place-based college educations will be five times less important than they are today.
Free Education Online
There are already examples of Gate’s vision of free education online. According to Guidetoonlinsschools.com recent post, “Web-Based Education: Cheaper, More Accessible, Better Quality” :
If you were going to look for present day examples of Gates’ free, non place-based education, two good places to start are the Khan Academy and MIT’s OpenCourseWare. Khan Academy is a non-profit website, which has over 2,000 free videos covering K-12 subjects and topics like SAT prep. The videos reflect Gates’ ideal: at about 10 minutes each, they’re short in length but high in quality.
MIT’s OpenCourseWare project has been an experiment in free, web-based college courses. For each class, students can access lectures, syllabi, and other course materials. These materials were also designed to be stand-alone and easily digestible—lecture notes replace clunky textbook chapters, and the best materials from several traditional MIT classes are combined to create one comprehensive online course. In 2010, OpenCourseWare had almost 100 million page views.
Background Reading
http://www.guidetoonlineschools.com/articles/community/transparency/education-online#ixzz1SUKvzzSK
http://techcrunch.com/2010/08/06/bill-gates-education/
http://elearningtech.blogspot.com/2010/01/value-of-online-degree.html
http://www.westga.edu/~distance/ojdla/spring121/columbaro121.html
New to Twitter?
In order to participate in the chat, attendees will need to have a Twitter account. To sign up for a Twitter account, go to http:// twitter.com. The easiest way to follow the chat is to use TweetChat (http://tweetchat.com). Simply log in to TweetChat with your Twitter information (email or username followed by password) and then enter in CollegeChat without the “#” and you will be placed into the chat room with only those participating in #CollegeChat. More detailed information about signing up for Twitter and using TweetChat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat .
About #CollegeChat
#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat, by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. CollegeChat can also be found on Twitter at http://Twitter.com/collegechat.
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