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The Power of Twitter for Universities

March 15, 2012 By Leave a Comment

Today’s post is from Sarah Fudin who  currently works in community relations for the University of Southern California’s Master of Arts in Teaching program, which provides aspiring teachers the opportunity to earn a teaching degree and teacher certification online.  Outside of work Sarah enjoys running, reading and Pinkberry frozen yogurt.

As Twitter has grown rapidly in global popularity, it has also become an integral part of how universities build their brand and form a community with students, alumni and the public. If your university does not yet use Twitter, breaking into this revolutionary area of public relations will be fun and exciting. If you already represent your university using Twitter, you may find some illuminating tips here about to how to better engage your community.

What is Twitter For?
It sounds silly, but one of the major obstacles facing new Twitter users is understanding exactly what this social network does best. Twitter is not designed for distributing marketing, advertising or news media to a silent audience; websites, newsletters, print and television media already give you plenty of outlets for that purpose. Twitter is unique in the way it allows you to engage a large community in dynamic, fast-paced and surprisingly personal conversations. That means listening to and responding to individuals, as well as tweeting links and comments of interest to your university’s community.

Listen In
Twitter is all about conversations, and that means listening as well as tweeting. While many Twitter users have the impulse to only follow those users whose tweets they really want to read, this is not a good strategy for building community engagement. Instead, follow everyone who follows you. This will let them know you are interested in what your followers have to say, and it will also allow your followers to respond to your tweets with direct messages. In addition to reading and responding to the tweets of others in your community, it is a good idea to frequently search for your university’s name in the Twitterverse to see what other users are saying.

Diversify
One account named after your university can provide a central hub for engaging broadly with your community, but it is also a good idea to have separate accounts for various academic departments, athletic teams, the alumni network, university news and so on. Giving users options about which particular aspects of university life they want to follow will result in a higher level of engagement overall. Once you have created the accounts, make sure that you use each one for a distinct, clearly defined purpose. For instance @UNC_Basketball posts score reports and highlights from critical moments from the school’s basketball games, while @MBAatUNC posts links of particular interest to students in UNC’s online MBA program.

Get Personal
While online communication can sometimes feel distant and impersonal, the voices that get the most attention on Twitter are undeniably human. Write as an individual as well as a professional representative of your university. Strive to show the community that you listen to them, and that you recognize and respond to the tweets of individuals. The University of Southern California’s Master of Arts in Teaching feed, @USCTeacher, constantly poses questions about teacher education, links to student blogs and articles, and promptly replies to comments. These kinds of personal touches harness the power of Twitter in a way that traditional media never allowed.

Do Not Overtweet
Twitter has a strict limit of 140 characters per Tweet and imposing this unique constraint on users has made it one of the most popular social networks in the world. In keeping with this spirit of brevity, it is wise to limit your daily tweets as well. Consistent thoughtful use of the network will bring rewards. Tweet too often and you risk cluttering up your followers’ home feeds. As a rule of thumb, three to five tweets a day is a sufficient level of activity to gradually build community engagement.

Sources:
http://doteduguru.com/id4800-university-twitter-accounts-spring-cleaning.html
http://www.universitybusiness.com/article/10-twitter-tips-higher-education
http://patrickpowers.net/2010/10/ten-university-twitter-accounts-worth-learning-from/
http://doteduguru.com/id2251-twitter-potential-universities.html
http://velositor.com/2012/02/17/brief-us-twitter-study-online-mobile-and-demographic-findings/

Filed Under: Education, social media Tagged With: ,

Affirmative Action Transcript

February 28, 2012 By

Tonight we had an engaging conversation about Affirmative Action and the Supreme Court’s decision to hear the case of Abigail Fisher, a white woman, who is suing the University of Texas for denying her admission based in part on race.

We discussed the following questions:

What is the biggest misconception about Affirmative Action in the College Admissions process?

Why is this case significant?

What will happen if the Supreme Court sides with the plaintiff and strikes Affirmative Action down? What will be the immediate effect?

Should the Supreme Court have the power to determine how students are admitted into a college or university? Why or why not?

If Affirmative Action is struck down, how about admitting students based on legacy?  Gender?  Special skills and athleticism?

The entire transcript is available. Affirmative Action Transcript #CollegeChat 2/28/12

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#CollegeChat: Is Affirmative Action on the Chopping Block?

February 27, 2012 By

Supreme Court of the United States

#CollegeChat “Hot Topics” is back February 28, 2012 at 9 p.m. Eastern and 6 p.m. Pacific. During “Hot Topics” we will be discussing the U.S. Supreme Court’s recent decision to revisit affirmative action. Specifically, the Court will consider the case of Abigail Fisher, a white woman, who is suing the University of Texas for denying her admission based in part on race.

In Adam Cohen’s article for Time “Is the Supreme Court Going to Kill Affirmative Action” he writes:

There are several reasons to believe this could be a Big Case. Affirmative-action critics are certainly talking that way. Ward Connerly, president of the American Civil Rights Institute, called the decision to take the case a “potentially historic step.” And it looks like there are at least four Justices ready to take bold action. But there is also reason to believe the court will stop short — weakening affirmative action but not ending it.

Furthermore, Cohen, a teacher at Yale Law School, argues:

If the Supreme Court strikes down UT’s admissions system, other public schools will have to re-evaluate their admissions policies — and other institutions, from private schools to employers, will likely rethink how they consider race. Affirmative action will not disappear overnight, but the Supreme Court’s conservative bloc appears to be intent on reducing the role it plays in university admissions — and other parts of society.

Finally, Scott Jaschik reported for Inside Higher Education in “Affirmative Action on the Docket”:

And the Rev. Jesse Jackson Sr., the civil rights leader, issued a statement noting the many disparities in American today that place black and Latino citizens at a disadvantage. “So long as these disparities exist, race must continue to be a one of several standards applied and taken into consideration in the pursuit of higher education,” he said. “Along with race, poverty, grades, ability to think and pay tuition, special skills and legacy – even military status – all of these ‘categories’ are taken into consideration during the college admissions process. So too should race and gender.”

New to Twitter?

In order to participate in the chat, attendees will need to have a Twitter account.  To sign up for a Twitter account, go to http:// twitter.com. The easiest way to follow the chat is to use TweetChat (http://tweetchat.com). Simply log in to TweetChat with your Twitter information (email or username followed by password) and then enter in CollegeChat without the “#” and you will be placed into the chat room with only those participating in #CollegeChat. More detailed information about signing up for Twitter and using TweetChat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat .

About #CollegeChat

#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat, by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. CollegeChat can also be found on Twitter at http://Twitter.com/collegechat.

 

 

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State of the Social Management Systems

February 11, 2012 By
Altimeter Webinar: State of the Social Media Management System Industry

View more presentations from Jeremiah Owyang
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Summer Enrichment Tips for High School Students Transcript

February 7, 2012 By

Tonight we had a very lively discussion during #CollegeChat led by Mark Babbitt, the founder of YouTern, and Jessica Hertz, the manager of online services for University Language Services. We had numerous questions, answers and suggestions  from both our panelists and attendees. Below please find the 31 page transcript!

summerenrichmenttranscription

 

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College and Internship Experts to Discuss Summer Enrichment Tips for High School Students on #CollegeChat February 7

February 6, 2012 By

The Sun at Solstice

Although summer is officially more than four months away, many teens and their families are beginning to consider how to spend their summers.  Mark Babbitt, CEO YouTern, and Jessica Hertz, Manager of Online Services, University Language Services, will discuss with Twitter attendees summer enrichment tips for high school students during #CollegeChat February 7, 2012 at 9 p.m. ET.

During #CollegeChat, Babbitt and Hertz will describe what types of summer opportunities teens can participate in including:

  • Low cost summer enrichment programs
  • Internships
  • Volunteering
  • High school summer school
  • Online learning
  • Community college classes
  • Four year college and university summer classes

Mark Babbitt is the founder and CEO of YouTern, a community dedicated to matching the best young talent to leading organizations including startups through internships. A passionate supporter of Gen Y talent, Mark is a serial entrepreneur and mentor. Mark has been quoted in the Wall Street Journal, Mashable, Forbes and Under30CEO regarding internships, higher education’s role in preparing emerging talent for the workforce and career development. Recently, Mark was honored to be named to GenJuice’s list of “Top 100 Most Desirable Mentors”.

Jessica Hertz has been working at University Language Services since she graduated from college five years ago. University Language Services helps students and applicants make the most of their college experience, from application to graduation. Free online guides and the ULS blog, Campus Commons, give students in-depth information to help them determine where to apply to college, how to get accepted and what to do to succeed. University Languages comprehensive services for students also include SAT prep and professional resume writing for internships and jobs.

About #CollegeChat

#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. #CollegeChat takes place on the first and third Tuesday of the month at 6 p.m. PT/ 9 p.m. ET. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat , by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. More detailed information about signing up for Twitter and participating in #Collegechat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat .

Filed Under: CollegeChat, Education, Uncategorized Tagged With: , , , , ,

Startups: Secrets to Success

January 23, 2012 By

Filed Under: How to, Startups Tagged With:

LinkedIn’s Powerful Share Button

January 13, 2012 By

Still unsure about the power of “sharing” on LinkedIn? Maybe this article from the Business Insider will change your mind.

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Spamming: Bad Twitter Advice

October 30, 2011 By

Recently while conducting research on behalf of a financial services company I work with I was quite surprised to see that several of its well known competitors are Twitter spammers.  These companies, who are in the commercial lending business, are mass following other accounts only to then unfollow these companies once they have artificially inflated their followers.  According to Twitter the practice of “aggressive following behavior“, once reported, will be investigated by Twitter for further action including losing your account.

How do I know they are Twitter spammers? Just by looking at the number of companies they follow versus the number that follow them back. Once a Spammer is followed back, they often then drop the company from the list they follow in order to artificially pump up their numbers. In addition, I can also tell they are spammers because they have published very few tweets, but most telling and should be most embarrassing to them, the lists these companies are on. The companies are on very few lists and the majority of lists included titles including the words “Twitter Spammers.”

Is that the kind of influence they are really trying to achieve? Does their CEO realize the damage their “Twitter team” is doing to their brand? Or is the CEO oblivious which says even more about the company. But perhaps most importantly, is this the kind of company you want to borrow from for your business? Do you want to trust this company to safeguard your financial documents and reputation when they are so careless about their own?

Filed Under: public relations, social media, twitter, Uncategorized Tagged With: , , , ,

Flattening of Higher Education on #CollegeChat October 18

October 14, 2011 By

Mark Greenfield, a noted higher education web communications expert and speaker, will discuss how higher education is being flattened and what that will mean for the future of education during #CollegeChat on October 18, 2011 at 9 pm Eastern.

According to Greenfield, “Our system of higher education is based on a model that is centuries old. It was built for a world that no longer exists. Change is coming and faster than you think.” During #CollegeChat, Greenfield will discuss with attendees what the “flattening of higher education” will mean including:

  • What the similarities are between the flattening of the business world and the coming flattening of higher education
  • Whether higher education has already reached the tipping point
  • How will stealth fighter parents replace helicopter parents and how will these parents impact higher education
  • How are the explosion of higher education competitors accelerating the flattening of higher education
  • Why is higher education ripe for the unbundling of services and activities
  • What does the future hold for higher education

Mark Greenfield is a highly regarded, influential member of the higher education web community.   He is an experienced consultant and an award winning speaker who is known for his thoughtful vision of the future of the web and technology on college campuses. He is very active in the web community serving on numerous boards and committees as well as being the owner and driving force behind the uwebd social network, an active community of over 3,500 higher ed web professionals from across the world.

About #CollegeChat

#CollegeChat is a live bi-monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. #CollegeChat takes place on the first and third Tuesday of the month at 6 p.m. PDT/ 9 p.m. EDT. Questions for each #CollegeChat edition can be sent to Theresa Smith, the moderator of #CollegeChat via http://Twitter.com/collegechat , by entering questions online on the CollegeChat Facebook page at http://ht.ly/1XIqV , or by email. More detailed information about signing up for Twitter and participating in #Collegechat  can be found at  http://pathwaypr.com/how-to-participate-in-a-twitter-chat .CollegeChat can also be found on Twitter at http://Twitter.com/collegechat .

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