2010 College Graduates: How to Land your First Job via CollegeChat
While the job market for the 2.4 million college graduates of the class of 2010 remains torturous, there are a number of strategies graduates can utilize to increase their chances of landing their first job according to Kathryn Marion, a columnist covering the college-to-career transition and author of “Grads: Take Charge of your First Year after College”. During the June 29, 2010 edition of #CollegeChat via Twitter, Marion (http://twitter.com/tips4grads ) and other college professionals discussed tips for graduates to help secure their first job.
“The first thing any job seeker should do to begin their job hunt is to know thy self,” said Marion. “When thinking about where you want to go in your career, start at the end, the long term. Work backward and figure out what will get you there. Part of knowing thy self is to truly understand what your values and priorities are.”
Marion recommends the following tips for college graduates:
- Don’t limit your job search. Cast a wide net and use a number of resources including alumni networks, your alma mater’s career services center, on-campus networks, online job boards, and professors. Megan Wilson, (http://twitter.com/megs0124 ) an Admission counselor at Western Carolina University added, “Students should also make use of their college Career Services office. They can help with leads or even resume and interview tips.”
- Make sure your online reputation is fiercely protected. One of the first things potential employers will do when you apply for a job is to search for more information about you online. Search your name on Google and see what comes up. Clean up your Facebook posts and photos and register your name (as well as different variations and misspellings of it) as domains. Consider setting up a simple website for free where you can create a main hub of information about yourself. A good resource to use for protecting your online reputation online and for improving important career skills is http://betterthanaresume.com/ .
- Improve your writing and speaking skills. In order to improve your writing skills, graduates should start their own blog. Katie Corcoran ( http://twitter.com/JoblessGrad2010 ), a Boston area resident and a May 2010 graduate of the University of Colorado at Boulder, has recently opened her own blog at http://thejoblessgrad.wordpress.com
“I really started the blog to share the frustrations that all of us graduates face when beginning the grueling search for not only the “perfect” job but just a job in general,” said Corcoran. “I have toyed with the idea of simply attempting to get a waitressing job just to hold me over financially until a job in the real world comes along. This process is a complete and utter emotional roller coaster. The point of the blog is not for employers to sympathize with me or offer me a job, but its purpose is to relay elements of my story, and eventually others’ stories, to let grads know we are all in the same boat here.”
- Network effectively and play often. In order to network effectively, graduates need to join groups which align with your field of work or passions and give as much as possible. Graduates need to have professional profiles on LinkedIn, Facebook and Twitter. Graduates should also invest in some business cards with your personal contact information and links to your professional domain. Marion recommends graduates use http://www.meetup.com to find local groups of people who share your passions and career interests. Another good place for networking, according to Sharon McLaughlin, (http://twitter.com/shashmc ) founder of McLaughlin Education Consulting, “is your local Chamber of Commerce. You can attend events without joining the group.”
- Dress for success. Invest in your professional wardrobe. According to Marion, it is more important now than ever to invest in a professional wardrobe in order to be taken seriously in the job market. Marion recommends job seekers read the book, “Inspired Style!” http://dld.bz/jdC9 . Fuji Fulguras, (http://twitter.com/campusbound ) a college counselor with Campus Bound, added, “Why is it important to invest in a professional wardrobe? You do not get a second chance to make a good first impression.”
- Build a personal board of directors. Mentors can be temporary or longer-term; they can help with one task, such as reviewing your resume, or they can be a sounding board for your ideas and concerns. Don’t limit yourself to just one mentor, but create a valuable support group that will help you through all the phases of your job search and career development.
- Consider an internship. Internships are not just for undergraduate students anymore “Don’t wait for a listing to pop up somewhere. Check the employers directly that you are interested in working for,” said McLaughlin.
“The more internships a student does can help define things the student does not want to do as well as would like to do professionally,” said Fulguras.
Hopefully, the graduate already has an internship under his or her belt before graduation. According to Akil Bello, (http://twitter.com/akilbello) the vice president of Educational Development for Bell Curves, “College students should do internships every summer.”
- Write down your goals. According to Marion, studies have shown that those people who take the time to think about what they want to accomplish in their lives, write them down, and put that list in a visible place so it’s always foremost in their mind, are the ones who are exponentially more likely to reach their desired goals.
- Remember that first jobs don’t dictate your entire career path. After you get your first job, remember to continue to network, to interview people for information about what they do, job shadow, and discover a way to align your paid work with what excites you.
Kathryn Marion is the award-winning author of the career and life skills book, “GRADS: TAKE CHARGE of Your First Year After College!”, and a columnist on Examiner.com covering the college-to-career transition and life after college in general. She coaches college students and young professionals on career planning, job search, and life skill concerns, and helps people in all walks and stages of life get published. Kathryn is also the editor of the book series, “The Smartest Thing I ever Did…” The print edition of GRADS: TAKE CHARGE of Your First Year After College! Is available through major online retailers and discounters; the e-book edition is available through www.QwikSmarts.com.
About #CollegeChat
#CollegeChat is a live conversation intended for teens, college students, parents, and higher education experts on Twitter. Questions for each #CollegeChat edition should be sent to Theresa Smith, the moderator of #CollegeChat either via http://Twitter.com/collegechat or by entering questions online at the CollegeChat Facebook page at http://ht.ly/1XIqV. CollegeChat can also be found on Twitter at http://Twitter.com/collegechat.
Shrinking the Cost of College
Bestselling College Author to Provide Teens, College Students and Parents with Tips on How to Cut the Price of a Bachelor’s Degree on First Twitter #CollegeChat
Los Angeles, CA, May 19, 2010— Bestselling author and higher-education journalist Lynn O’Shaughnessy will share tips from her new book Shrinking the Cost of College: 152 Ways to Cut the Price of a Bachelor’s Degree during the first edition of #CollegeChat on Twitter on June 1, 2010 at 6 pm Pacific, Theresa Smith, principal of Pathway Communications and moderator of #CollegeChat announced today.
During the live Twitter chat, Lynn will discuss how to become a smart consumer in cutting the cost of college and will describe how the college financial aid process works and where to find the money. Among Lynn’s 152 tips to shrink college costs are:
- Learn which 60 colleges offer the best financial aid packages
- Discover where you’ll find the biggest source of scholarship cash
- Find out why 82% of students at private colleges receive merit scholarships and how your child can
- Discover how teens can win academic scholarships despite mediocre SAT/ACT scores
- Find out how students can capture scholarships by leveraging their gender
- Learn how to use a free federal database to investigate any school in the country
- Find out how you can make $200,000 and still qualify for significant need-based aid at pricey colleges
Lynn is also the author of The College Solution, an Amazon bestseller. She regularly writes about college for CBSMoneyWatch and at her own higher-ed blog – TheCollegeSolutionBlog. She has shared her college advice in such media outlets as Business Week, Los Angeles Times, CNN, Associated Press, The New York Times and Money Magazine. The higher-ed journalist gives presentation about college strategies at schools, financial firms and corporations. Lynn also provides private consulting services for families who desire help in navigating the college process.
New to Twitter?
In order to participate in the chat, attendees will need to have a Twitter account. To sign up for a Twitter account, go to http:// twitter.com. The easiest way to follow the chat is to use TweetChat (http://tweetchat.com). Simply log in to TweetChat with your Twitter information (email or username followed by password) and then enter in CollegeChat without the “#” and you will be placed into the chat room with only those participating in #CollegeChat. More detailed information about signing up for Twitter and using TweetChat can be found at http://pathwaypr.com/how-to-participate-in-a-twitter-chat
About #CollegeChat
#CollegeChat is a live monthly conversation intended for teens, college students, parents, and higher education experts on Twitter. Questions for each #CollegeChat edition should be sent to Theresa Smith, the moderator of #CollegeChat either via http://Twitter.com/collegechat or by entering questions online at http:// pathwaypr.com/shrinking-the-cost-of-college . CollegeChat can also be found on Twitter at http://Twitter.com/collegechat .
About Pathway Communications
Pathway Communications is a Los Angeles based public relations and social media consultancy that has helped put both emerging small and medium sized companies targeting a number of industries — including higher education, financial services, bio-technology, manufacturing, technology and e-commerce –on the map and at the forefront of the conversation. Pathway Communications’ clients have stretched from the Silicon Valley to the East Coast. More information can be found at http:// pathwaypr.com, by phone at 818-704-8481, or by email. Pathway is on Twitter at http://twitter.com/pathwaypr.
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Editors Note: All trade or brand names mentioned herein are the property of their respective owners.
How to Participate in a Twitter Chat
If you are new to Twitter, you might not have participated in a Twitter Chat but you have probably come across a chat taking place. Twitter chats are scheduled conversations between Twitter users about whatever topic that interests them and are kept on track with a #hashtag, a topic with a hash symbol (“#”) at the start to identify it. One of my favorite Twitter chats to participate in is #journchat. It occurs on Monday evenings and is a weekly conversation between journalists, bloggers and public relations folks that was started by Sarah Evans.
Participating in a Twitter chat is a great way to learn from and connect with other individuals who might also share your passion for a specific subject area. According to the Twitter Chat Schedule , maintained by Robert Swanwick, there are already over 132 chats on Twitter and they cover almost every subject area imaginable including blogging, design, small business advice, and gardening. On June 1, 2010 at 6 PM Pacific #CollegeChat will make its debut on Twitter and will be moderated by me through my @collegechat Twitter account. #CollegeChat will start out as a monthly conversation intended for teens, college students, parents, and higher education experts on Twitter.
Getting Started
In order to participate in a Twitter chat, attendees will need to have a Twitter account. To sign up for a Twitter account, go to http:// twitter.com. Once you have your Twitter account, you are ready to go.
There are a number of formats to use to follow a Twitter chat but the easiest way I have found to follow the chat is to use TweetChat (http://tweetchat.com). Assuming you will be joining me on #CollegeChat, simply log in to TweetChat with your Twitter information (email or username followed by password) and then enter in CollegeChat without the “#” and you will be placed into the chat room with only those participating in #CollegeChat.
You can also participate in the chat from the main Twitter screen. Just enter the #hashtag for the chat with the “#” sign into the ‘search” box and you will be able to see everyone who is participating. If you want to join in, you will need to remember to add the #hashtag after every entry. You don’t need to do this step if you use TweetChat.
I hope you can join me on June 1, 2010 at 6 PM Pacific for the first #CollegeChat. Our first guest will be Amazon bestselling author and higher education journalist Lynn O’Shaughnessy who will share tips from her new book Shrinking the Cost of College: 152 Ways to Cut the Price of a Bachelor’s Degree
To be Fair, HRBlock responded after 16 hours
I hate doing my taxes. Every April I pledge to NEVER again do them on my own and every March I am again slogging through all my paper work and once again doing my own taxes. For years I have been using TaxCut now known as H&R Block At Home. On Tuesday of this week I was finally wrapping up and ran into a problem. The return wouldn’t print.
So, since being so successful just two days before with @BestBuy on Twitter, I tweeted @HRBlock.
No response.
I was surprised that just two days before the deadline all I heard from @HRBlock was dead silence and especially after being so happy with Best Buy.
Sixteen hours after my first tweet to HRBlock I tweeted:
I not only heard back from HRBlockAnswers I also heard back again from my friends at Best Buy.
By the time HRBlockAnswers contacted me, I had already finished my taxes and worked around the printer issue. I was pleased they finally responded and that they apologized. As a bonus, I also found out that I was getting $25 back from Best Buy since my washing machine has an extended warranty plan. And more than likely, even after swearing off preparing my own taxes next year, I’ll probably be purchasing another tax preparation software program come January 2011. But, I will be doing my homework on which tax preparation software program delivers the best customer support via Twitter.
Best Buy Responds In 5 Minutes
This morning the tub door seal on my Whirlpool Duet popped off after a wire popped off underneath. My husband quickly got to work to see if he could fix it and I quickly turned to Google after scanning my Best Buy service plan. Two years before I had purchased the washer online along with the service plan but discovered the link to the receipt no longer worked.
So, I turned to Twitter.
Within 5 minutes I heard back.
After a few more tweets I was on the phone with Jason and a fix to my problem was in the works. Tomorrow the technicians arrive and hopefully everything will go as smoothly as today. But for me, what was important was that Best Buy was listening (on a Sunday morning!) and willing to engage me online to ensure I was pleased with their customer service. Is your Brand listening to your customers?
Five Social Software Predictions from Gartner
2009 saw an explosion of growth in the use of social media by business users. According to Mark R. Gilbert, research vice president at Gartner “A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business. Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.”
Gartner’s report, “Gartner Reveals Five Social Software Predictions for 2010 and Beyond” makes five predictions about how social networking will transform business in the coming years:
By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
“The rigid distinction between email and social networks will erode. Email will take on many social attributes, such as contact brokering while social networks will develop richer email capabilities,” said Matt Cain, research vice president at Gartner. “While email is already almost fully penetrated in the corporate space, we expect to see steep growth rates for sales of premises- and cloud-based social networking services.”
By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.
The huge popularity of the consumer-microblogging service Twitter, has led many organizations to look for an “enterprise Twitter”, that provides microblogging functionality with more control and security features to support internal use between employees. Enterprise users want to use microblogging for many of the same reasons that consumers do to share quick insights, to keep up with what colleagues are doing, to get quick answers to questions and so on.
“However, it will be very difficult for microblogging as a stand-alone function to achieve widespread adoption within the enterprise. Twitter’s scale is one of the reasons for its popularity,” said Jeffrey Mann, research vice president for Gartner. “When limited to a single enterprise, that same scale is unachievable, reducing the number of users who will find it valuable. Mainstream enterprises are unlikely to adopt standalone, single-purpose microblogging products.”
Through 2012, over 70 percent of IT-dominated social media initiatives will fail.
When it comes to collaboration, IT organizations are accustomed to providing a technology platform (such as, email, IM, Web conferencing) rather than delivering a social solution that targets specific business value. Through 2013, IT organizations will struggle with shifting from providing a platform to delivering a solution. This will result in over a 70% failure rate in IT-driven social media initiatives. 50% of business-led social media initiatives will succeed, versus 20% of IT-driven initiatives.
Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.
As we move toward three billion phones in the world serving the main purpose of providing communications and collaboration anytime anywhere, Gartner expects more end-users to spend significant time experiencing the collaborative tools on these devices. For some of the world, these will be the first or the only applications they use. The experience with these tools for all who use them will enable the user to handle far more conversations within a given amount of time than their PCs simply because they are easier to use.
Just as the iPhone impacted user interface design on the desktop, the lessons in the mobile phone collaboration space will dramatically affect PC applications, many of which are derivatives of decades-old platforms based on the PBX or other older collaboration paradigm.
Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.
Social network analysis is a useful methodology for examining the interaction patterns and information flows that occur among the people and groups in an organization, as well as among business partners and customers. However, when surveys are used for data collection, users may be reluctant to provide accurate responses. When automated tools perform the analysis, users may resent knowing that software is analyzing their behavior. For these reasons, social network analysis will remain an untapped source of insight in most organizations.
You can read more about the report here.
24% of US Small Businesses Now Engaged in Social Media Survey Says
American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption according to results of a study from the Small Business Success Index™ (SBSI) sponsored by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business . The SBSI reports social media adoption by small businesses has doubled from 12 percent to 24 percent in the last year.
The SBSI found that nearly one out of five small business owners are actively using social media in their business. Small businesses are increasingly investing in social media applications, including blogs, Facebook® and LinkedIn® profiles. The biggest expectation small business owners have from social media is expanding external marketing and engagement, including identifying and attracting new customers, building brand awareness and staying engaged with customers. Sixty-one percent of the respondents indicated that they use social media to identify and attract new customers.
photo credit: harrietbarber
“Social media levels the playing field for small businesses by helping them deliver customer service,” says Janet Wagner, director of the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business. “Time spent on Twitter®, Facebook® and blogs is an investment in making it easier for small businesses to compete.”
Small business owners use social media to attract new customers:
- 75% surveyed have a company page on a social networking site
- 61% use social media for identifying and attracting new customers
- 57% have built a network through a site like LinkedIn
- 45% expect social media to be profitable in the next twelve months
Small business owners still have concerns with social media:
- 50% of small business social media users say it takes more time than expected
- 17% express that social media gives people a chance to criticize their business on the Internet
- Only 6% feel that social media use has hurt the image of the business more than helped it
To download a copy of the Small Business Success Index and also find out how your business scores on the six key dimensions of small business success, visit www.growsmartbusiness.com.
Has your business adopted social media? What is your company doing? What have been the results so far?
What are the Best Tech Products of 2010?
photo credit: marcopako
Michael Arrington, founder and co-editor of TechCrunch and the world’s fourth-most-powerful blogger, according to Technorati, has released “2010: My fifth Annual List of the Tech Products I Love and Use Every Day.”
According to Arrington:
This is a simple list of the tech products that are an integral part of my day – work or play. Some have withstood the test of time and I just can’t live without. Others are newcomers that have captured my imagination.
I use most of them every day, or nearly every day, and I would not be as productive or happy without all of them. There are now 24 products on the list.
Arrington writes that TechMeme, Skype and WordPress are the only products that have been on his list for all five years. The entire list of products follows:
- Android
- Animoto
- Apple Magic Mouse
- Foursquare, Loopt, and Gowalla
- Gmail
- Hulu
- Kodak Zi8
- MOG, Pandora and Spotify
- Scribd and Docstoc
- Skitch
- TripIt
- WordPress
- Yammer
- YouTube
What tech products do you love and use everyday?
140 Twitter Conference LA Recap; From Tony Robbins to Dr. Drew to Chris Hardwick
photo credit: Randy Stewart
After previewing online the two day conference agenda and the speaker roster for the “140 Twitter Conference” in Los Angeles, run by the Parnassus Group, I was hesitant to sign up. Although I really enjoy using Twitter and believe both individuals and businesses of all types can get a lot of benefit from it, the agenda gave me pause to register—it was heavy with a seemingly “entertainment focus”. And my interests primarily center on what I could learn that would best benefit my clients. But I went ahead and registered.
Well, I was very pleasantly surprised. And I was most surprised by Tony Robbins. I really wasn’t looking forward to his day two keynote address. His talk was informative, insightful and yeah—it was pretty motivational. He was supposed to speak from 8:30 am till 10 am. Instead his talk was nearly two and a half hours and he had his audience of 400 business people and Twitter users clapping, jumping, play acting, giving each other massages, and quite mesmerized by his free form talk. He said he was giving the talk for free because he “wanted to give back.”
Robbins views Twitter as an “Intelligent browser that teaches what people say about your brand and is a brief way to connect, share and trigger.” That’s how he says he uses it. Robbins has more than 1.36 million people who follow him on Twitter now—plus one. According to Robbins, “Twitter is the crack of the tech world.”
Other surprises came from the celebrity panel and the musician panel which included a number of power Twitter users including television host Dr. Drew Pinsky, professional skateboarder Tony Hawk, San Francisco Mayor Gavin Newsome, actor Levar Burton, singer Tyrese Gibson, rapper Chamillionaire, musician Mark Nubar, Tears for Fear singer Curt Smith, and comedians Chris Hardwick, Tucker Max and Loni Love. The panelists debated how they used Twitter, what were the right ways to engage their followers, their feelings on letting others “tweet’ for them and whether they should financially benefit directly from the Twitter conversations.
They all agreed that the overriding principle that should be honored on Twitter is “authenticity.” They also agreed to have someone else tweet in your name was dishonest. Chamillionaire talked about how “Twitter can be an active conversation.” He likes to start arguments on his account and enjoys lively debating his followers over who is the best athlete of all time—Michael Jordan or Kobe Bryant.
photo credit: Randy Stewart
Curt Smith likes to use Twitter not primarily for pitching his music but for engaging others to talk about politics, his kids and everyday life. Curt is now working on a song with someone that he met on Twitter. What he seems to enjoy most about Twitter is its ability to let him be direct and not have his words translated by a record label or a reporter. Levar Burton mirrored Smith by explaining that for him, “Twitter has created an environment that is absent the gatekeepers ad it has leveled the playing field.”
For Mark Nubar, “Twitter’s elegance lies in its simplicity. I love its 140 characters.” Mark also spoke about his band’s evolution with social media, “MySpace was the gateway to Facebook and now Twitter. We now have a global family. My band would not be alive without social marketing.”
Tony Hawk believes that what he learns from Twitter about his own brand is “the best focus group.” For Mayor Newsome, Twitter marks “the beginning of the end of how things have been done with governing. Twitter is changing the world of government. We want to lead the world. It’s about government 3.0 not just 2.0. ”
What was impressive at the conference, was not the continual updates or “tweet” being noted by the 400 attendees and flashed up on screens, but the eagerness and willingness of the Twitter users –both celebrity and business users– who enthusiastically sang its praises. Instead of quickly escaping once their panels had finished, both celebrity and technology luminaries stayed and sat in the audience to learn more from each other.
The two day conference can be summed up pretty well by Tony Robbins, “Twitter is a community. We are a culture on the surface but we have the tools to go deep. Twitter allows you to understand someone’s blueprint in seconds. Look at what they write and what they share.”